We British appear to be further ahead than you Americans, then. I remember at University, as students we demanded that the University provided recycling bins for all our recyclable rubbish. They were actually procrastinating for some inexplicable reason. They soon provided them when we began to kick up a fuss. It's just pure common sense to us, we're throwing away so much cardboard, paper towels and other recyclable material which could have been going to good use, instead we were being reduced to throwing it in the standard bin and therefore merely ending up at a waste disposal depot to be dropping into a landfill.